Are you using Instagram as part of your marketing strategy? What about Instagram video? Interior designer turned marketing expert – and keynote speaker of the upcoming Association of Design Education conference – Nika Stewart of Ghosttweeting shares some excellent advice in her recent blog post. Can’t wait to hear what she has to say to us at conference!
Using Instagram Video in Your Market Strategy
What type of content gets the best ROI? 51.9 percent of marketing professionals worldwide say it’s video. Four out of five shoppers say a video showing how a product or service works is important, and retailers cite 40 percent increases in purchases as a result of video.
Yes, video is all the rage, and with Instagram’s move to 60-second clips, now is the perfect time for your business to ride the wave. There’s more airtime and lots more freedom to come up with creative content to market your brand. Video is the way to accelerate trust and build expert status. Here, we’ve found the best ways to employ video on the ‘Gram. Read more . . .