During one of my last classes, we started to talk about social media. Students wanted to know just how important is it? Which ones should they contribute to? Who should they follow? What about likes, posting, blogging….and on and on it went.
After giving them my stock answer (follow your demographic, choose the ones you like, and don’t think you need to do it all), it got me thinking about my own social media experiences. Some of my accounts are strictly for business, while others are for pleasure. And then some of them actually cross over. I prefer FB to Twitter. I enjoy the visual, so Pinterest and Instagram are favorites. And even though I don’t really care for either, I’m told I must be on LinkedIn and Google+, so I am.
After taking a look at my web presence, and social media in general, I was a bit shocked at what I found. Because I spend a decent amount of time on FB and Pinterest, I expected a certain number of followers or likes and I’m right where I thought I should be. On the other hand, I really like Instagram, but I don’t post very often, so I guess the numbers are okay. Then there’s LinkedIn (I’m okay), Twitter (not as big as I thought), and finally Google+. That was the biggest shocker of them all. I repost my blog posts to several outlets, including Google+, but that’s about it. Yet I have had over 5 million page views! Yes, 5 million. What? Why? How? (That’s the 5 million dollar question.)
On Pinterest, I’ll repin something I love and get no response, while several of my pins have more than 3000 repins. Go figure. It’s the same with this blog—not a peep for weeks and then I’ll get lots of comments. Or I’ll get emails instead of comments. And it’s usually never on the posts that I really took extra care with.
What I’ve concluded is that the numbers really don’t add up. So if you’re worried about followers, likes, comments, and the rest. Don’t be. My stats tell me my blog is doing well, regardless if people comment or not. Who has time to comment these days? I certainly don’t. So why should I expect anyone else to. I know I’m reaching my readers because they email me, contact me on social media, and some have even called me! So take heart. Your hard work is paying off more than you think it is.