As I’ve said before….color is a language all its own. Anthropologie gets that, which is why you can find their colorful window displays all across the country. (Follow #AnthroWindows on Instagram to see what I mean.)
So let’s talk color. And since Valentine’s Day is just a couple of days away, let’s talk red…
Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, our appetites, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage.
Red gets you noticed, so consider using different shades when marketing yourself or your services. Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for ‘Buy Now’ or ‘Click Here’ buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails…). This color is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity.
There are many faces to the color red. It’s the color of fire and blood, so it is associated with war, danger, strength, power, determination, as well as passion and desire. Depending on its saturation in can represent joy, sexuality, passion, and sensitivity. Red signifies romance, love, and friendship. It denotes feminine qualities and passiveness. And it’s associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
Bring some red into your life when you want: increased enthusiasm and interest; more energy, action and confidence; to go after your dreams; or protection from fears and anxieties.